Written on April 25, 2015
Hi everyone! Robert here. I am very excited to share to you a really cool piece of information that will totally change how you market on Facebook.
Let me ask you a question: How many of you use Facebook as a vehicle to expand your business?
If you are reading this blog, I am pretty sure that you are one of them. I am also sure that you are eager to know how to maximize Facebook as your marketing engine to grow your network and your business.
Let’s start with your Friends list. We add friends for 2 main reasons. First is that we add friends because we know that engaging with them brings more attention to our business. Second, we add friends because we want other people to associate more positive emotions with our brands. The more engagement we get from our friends, means more interest is being generated for our business, and this ultimately results to more sales. Who wouldn’t want that?
Does this mean that the more friends I have on Facebook, the more sales I will generate for my business? That is not true. While there’s nothing wrong with accepting 99% of friend requests, you will actually end up with a big problem: you get friends on your list who never like or comment on your posts, which means a lower engagement. The key word here my friend is ENGAGEMENT.
You see, having posts that don’t get likes or comments hurts your social currency on Facebook. This means that Facebook will not show your items on the newsfeed as much. This, my friend, is like death to your business. This is what we call as the negative feedback loop.
As a marketer on Facebook, we want to be on the positive feedback loop. This means that if more friends like or comment on your posts, this increases your social currency on Facebook, which increases the likelihood of your posts getting published on the newsfeeds.
The reality is that while we want to accept all friend requests we get, Facebook limits a person to only have a maximum of 5,000 friends. Imagine if out of those 5,000 only 2,000 of them are actually engaged, what will happen to your business? So now, what do you do with friends who do not engage on your posts and just send spammy messages? What do you do with friends that have fake profiles?
The answer is simple – you need to sweep out all the non-engaged friends so that you have the room to accept friends who will actually engage on your posts. There are 6 main reasons on why you should be cleaning your friends list now.
Sweeping out friends will significantly improve your Facebook marketing results and efficiency. This is why I developed a software to help you do just that in one simple click.
That’s right my friend, Friend Sweeper can easily identify which of your friends are not engaged with just one simple click.
How does it do that? Friend Sweeper uses an engagement score that will help you determine how influential and effective you are on Facebook. It calculates your score based on the following factors:
Friend Sweeper will then analyze all that data and will tell you which of your friends are actually keeping your engagement score down. Isn’t that great? Everyone on your friends list are engaged with you and your business.
If you are ready to dramatically improve your Facebook marketing results, you need to grab your copy of Friend Sweeper today.
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